Before I get into what makes me scream, shout, and reach for hard objects to throw, let me be clear about my definition of “conversational copywriting.” It’s a way of writing sales copy that sounds like one friend enthusiastically selling something to another friend. Conversational copywriting is still about selling … but in a way
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3 False Beliefs about Conversational Copywriting that Make Me Want to Scream was originally posted by Marketing In The 21st Century
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