How Facebook Marketing Works for Local Businesses | ReachLocal Blog

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results.

Check out what customers say about the impact that working with ReachLocal for Facebook marketing has on their business:

1. Facebook Advertising Reaches Your Target Audience

“It works. It’s getting to the right market. It’s getting to the people that need to see it so that they know where to go. I like working with ReachLocal because it’s a no-brainer. I don’t have to worry about [posting] day-to-day. I don’t have to pay attention to what’s happening week-to-week because ReachLocal is doing that for me.”

– Diana Wagner, Audiology First

2. It’s Effective at Driving Traffic to Your Website

“I’ve seen more traffic to my site than ever before with social media, Facebook and all the avenues that they are creating that I haven’t had before. I’m getting a lot more traffic than ever before.”

– Frank Cardia, Cupertino Plumbing

3. It Creates Brand Awareness

“So to sum up what ReachLocal has done for Pinnacle’s business: it’s definitely generated more traffic, it’s created brand awareness, and we’ve signed a lot of leases.”

– Jennifer Staciokas, Pinnacle

Are you interested in learning more about how ReachLocal’s Facebook marketing solutions can drive engagement and awareness? Visit our website to see what ReachLocal can do for you, and download our free ebook below to learn what you need to know about Facebook advertising.

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How Facebook Marketing Works for Local Businesses | ReachLocal Blog was originally posted by Marketing In The 21st Century

Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than
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Ethical Marketing in an Age of Creeps was originally posted by Marketing In The 21st Century

Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the
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Web Personalization: The Future of Digital Marketing and Sales Is Now was originally posted by Marketing In The 21st Century

Out of Office: How to Keep Business Going & Leads Coming In

Are you going on vacation this summer and worried about how your business will get new leads while you are soaking up the sun? If you have the right strategy in place, you won’t have to worry about staying top of mind with potential customers while you’re out of the office. Enhance your digital marketing strategy to keep leads coming in while you are “Livin’ la Vida Loca” this vacation season with these tips.

Targeted Email Marketing

Email marketing is a great tactic to add to your digital marketing strategy to automate your efforts. Create an email marketing campaign to ensure that you are reaching out to consumers while you are out of town. In these emails, share your social media pages, company culture events, or highlight a new product or service. Stay away from spammy messages and create a personal tone for your emails that brings consumers in. Evaluate your results on link clicks, open rates, and other data conversions. Email marketing is a great route to take if you won’t necessarily be in the office but would like to still have communication with potential leads.

According to ExactTarget, 91% of consumers use email at least once daily. By utilizing email marketing campaigns, you can get information like promotions, upcoming events, and more in front of a specific target audience when they may be considering purchasing your products or services Be sure that your campaign is optimized for mobile devices and most email platforms so you have a high impact and expand your reach.

Paid Search & SEO

SEO and paid search are complementary tactics that can help you get seen on search engines. Through utilizing keyword data from paid search, you can see your highest-converting keywords, which will then help you decide which words to optimize pages on your site around.

SEO experts can regularly optimize your site so it stays relevant, no matter what changes in the search landscape so you don’t have to worry about what will happen to your site if Google releases an update while you’re away from your business. These are helpful strategies that you should add to your marketing campaign for long-term use because having a prime SEO strategy isn’t only important when you are looking to track leads while you are out of town, but also for your business as a whole. As shown by Search Engine Land, a paid search and SEO strategy can help increase conversions and reach the most relevant people to your business.

Lead Management

Use lead management software that gives you real-time alerts via email or your smartphone so you don’t have to be in town but can still stay updated on what’s happening back at the office. It is important that your team is prepared on how to follow up with consumers so be sure to have a management plan in place to convert first-time buyers and recurring customers. Track results from all your marketing, manage contacts and leads, and automate lead follow-up and nurturing.

By getting clear insight into which marketing channels, like paid search, social media, and local listings, brings in leads, you can build further campaigns based on what works for your business when you’re back in town.

Staying confident in your marketing strategy doesn’t have to stop while you are away taking time for yourself. Help your business succeed by using software and marketing strategies that will make the most of every opportunity and help grow your business.

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Out of Office: How to Keep Business Going & Leads Coming In was originally posted by Marketing In The 21st Century

What’s Your Version of ‘Autosave?’

I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working online today, such as in
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What’s Your Version of ‘Autosave?’ was originally posted by Marketing In The 21st Century

Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

In my youth, a former coworker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally
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Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples was originally posted by Marketing In The 21st Century

How to Use YouTube to Target Your Audience

The modern living room is changing. Families are still gathering around on couches and chairs to watch TV shows or even videos. However, what they are watching and the medium they are watching on is what has changed.

Digital video streaming services such as YouTube, which has seen the number of views on TVs double year over year, are taking away from the time spent watching broadcast TV. On just mobile alone, YouTube reaches more 18-49-year-olds than broadcast or cable TV. So, how do you reach an audience that is watching less TV than they used to? The answer is YouTube advertising.

So, what are some ways you can use YouTube to target your audience?

Understand Why Users Visit YouTube

To understand how to effectively use YouTube advertising, it is important to understand why people visit the platform. The three most common reasons that people visit YouTube are:

• When they need help with a task
• When they want to be entertainment
• When they want to learn something new

The way that YouTube allows you to target your audience is largely based off of the way that they are searching within the platform and the videos they are watching after the search. This means that understanding which category your audience fits into in the above three categories is crucial for ad success. And, it can help you determine what type of content you should include in your video ad.

Understand Where Visitors Can See Your Ad

Beyond knowing how your audience uses YouTube, the placement of your ad is also crucial to your success. As I am sure you have seen, there are ads before videos that you are able to skip after five seconds. These types of ads operate on what is called a True View payment system. Even if someone hits the skip button on your ad, you still received at least five seconds of free advertising. This means that if you are going to use a True View ad option you should put a logo or branding within the first five seconds of your video.

Another ad option that is available is Discovery ads. While still considered a True View, these videos do not appear before a video is streamed. These ads show at the top of a results page or as a suggested next video. The suggested next video feature is great for those going to YouTube to learn something new if your ad can help them with a particular topic.

Get Started with YouTube Ads

Whether watching YouTube on a TV or picking up their mobile device to watch a video during a commercial, there is a large audience on YouTube, and they are just waiting to see your ad. If you need help getting started with YouTube ads, the friendly people at ReachLocal are here to help, so contact us today.

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5 Ways to Target Your Audience Online

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How to Use YouTube to Target Your Audience was originally posted by Marketing In The 21st Century