Don’t Let Go of Expectations … Put Them to Work in Your Marketing

We all know the potential trouble associated with expectations: If you expect something to turn out a certain way — and it doesn’t — you likely end up disappointed. Subsequently, traditional wisdom has advised that we let go of our expectations to soften the blow of disappointment and train ourselves to be content with the
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Don’t Let Go of Expectations … Put Them to Work in Your Marketing was originally posted by Marketing In The 21st Century