Capture and Hold Audience Attention with a Bold Proclamation

If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion in your title or headline.
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Capture and Hold Audience Attention with a Bold Proclamation was originally posted by Marketing In The 21st Century