It’s as if they live in different countries: Searchlandia and Socialstan. Search optimizers and social media marketers don’t get together a whole lot, at least not in the same piece of content. But there’s no reason they can’t peacefully coexist in one article, in one URL. Imagine. One topic, one message, united in quality, but
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How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance) was originally posted by Marketing In The 21st Century
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