Geofencing is a local-mobile advertising tactic that allows you to target smartphone users once they enter a certain radius you set up. Not only is geofencing a relatively new advertising tactic, but it’s also highly effective at targeting consumers when they’re likely ready to buy. Here are three geofencing stats that will convince you to invest in a geofencing strategy: Only 22% of businesses say they’re using hyperlocal targeting to its full potential. According to Search Engine Watch, only 22%
3 Geofencing Stats You Need To Know was originally posted by Marketing In The 21st Century
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