When I first heard about “webinar hired gun” Tim Paige, I really was a bit skeptical. I’ve read and watched a lot of sales education, and most of it is a horrible fit for me. Either the tactics feel weird and manipulative (and I’m never going to get the personality transplant I’d need to implement
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Summer will be here before you know it, and now is the perfect time for your business to get creative online while school is out and vacationers come rolling into town. Whether you are a service business, healthcare provider, or auto dealer, it is important to have a clear, consistent social media strategy. We know it can be easy to give into negative marketing habits that can hinder your business, but don’t worry too much; take a deep breath of fresh, summer air and read these tips on how to amp up your social marketing strategy.
Think about the top social media sites as real places where you communicate with people throughout the day. Facebook is personal, and as a business, you are reaching out and engaging with consumers from their home. Twitter is the coffee shop you visit before work in the morning, full of constant conversation and information about the latest news. LinkedIn is like the office; professional but full of connections both personally and professionally. Instagram would be the art gallery you relax at after a long day and is full of creative posts.
A social media platform that works great for one business may not necessarily work as well for yours. However, it is important to be active on social media so you can create an online presence that helps you reach new audiences. Do you not know which platform may be best for your business? We have marketing experts that are ready and available to help you decide.
The easiest way to break a bad social media habit is by creating a posting schedule. You can even make it easier for yourself by designating specific days for the same types of content. For example, Mondays could be #mvm – Motor Vehicle Monday – for your auto dealership where you post a picture of a car on the lot. Don’t always post the same exact message across all social profiles but be consistent with branding characteristics such as company descriptions, logos, and with your online personality.
Social media is always changing and new features are constantly emerging. It seems that just about every other month some platform is adding a new feature that promotes innovative ways to engage with users. Posting content is only the first step, but if you take your strategy to the next level, you could find that your audience will appreciate the effort.
For example, Instagram and Facebook have both utilized Story features where businesses can now post behind-the-scenes or promotional content for a limited time onto their pages. Just about every popular social platform also offers a Live Feed feature where users can film their events and notify their followers so they can watch in real-time. Through the use of gifs (moving images) and hashtags, businesses can get creative in their posts to make their content rise above the rest. By staying on top of topics trending online, your business may be able to reach new, like-minded consumers that you hadn’t been able to reach before.
Play to your audience. Why do you think your followers chose to connect with you originally? Was it for your promotions, thought-provoking content, or engagement with other users? A well-developed social media strategy finds a way to balance all three categories so they are applicable to the interests of any current or future consumer.
Develop your business’s online voice and tone so you can communicate with your audience authentically. Share content from complementary businesses or community events pages to promote other pages and increase engagement. Social media is a community of people, and sharing posts from other users is a key part of interacting and engaging with the public.
Stop stressing about your social media strategy and take a vacation this summer by utilizing these few, easy tips. Do you need further help kickstarting your social media campaign? Contact ReachLocal to learn how we can help your business’s social media.
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Think back to a webinar you attended in the past. You signed up for that online training for a reason, right? Maybe you dug the topic, or you really liked the host. Or maybe you were genuinely interested in buying what that webinar might be selling, but you wanted to learn more about the product
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I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have
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![How Can YouTube Advertising Help Your Business? [Infographic]](https://blog.reachlocal.com/wp-content/uploads/2015/10/Local-Listings-200x133.jpg "reachlocal infographic")
In this day and age, it is imperative to reach potential consumers where they are spending most of their time, which is online. Over 1.3 billion people visit YouTube for entertainment or to find information, and fortunately, there is a marketing tactic that enables businesses to reach those prospective buyers there: YouTube advertising.
YouTube advertising allows your video advertisements to reach your target audience whether they’re on desktop or mobile. Check out our infographic below to see how YouTube advertising works, and how you can use it to build awareness and drive consumers to your business.
Do you want to learn more about YouTube advertising? Click here to get further information about how ReachLocal can help your business effectively reach your target audience on YouTube.
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This week, we have some resources to help you actually Sell the Thing. Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work. On
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There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does
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